"Doing Indy," is a weekly video podcast produced for the Indianapolis Convention & Visitors Association as a way to reach 25- to 40-year-olds. While this article doesn't mention local music, something along these lines could be developed to promote local music scenes.
Indystar.com, 8/16/06 - Tourism podcast: the joke's on us "[Seth] Hancock's podcasts are growing in popularity. More than 7,200 people watched episodes of 'Doing Indy' in July, a nearly fourfold increase from downloads of the first four episodes, which hit the Web site in April.
"The show is helping the Indianapolis Convention & Visitors Association reach out to a younger, hipper demographic.
"'We're extending the city to an audience that might traditionally not pick up a brochure or request a visitor's guide but are tuned in to where to go this weekend, what to do,' said Bob Schultz, a spokesman for the visitors association.
"'Doing Indy' was a finalist in the travel category at the People's Choice Podcast Awards, a second-year contest seeking out the most promising talent in the new and emerging field of online video distribution."
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