MyCityRocks

Marketing to the MySpace Generation: "In October 2003, I created something called Houston Rocks! as an experiment in promoting the Houston art and music scene and in building a new kind of community on top of an Internet-based social network. The Houston Rocks! experiment became a huge success in the Houston area, but I realized that as a single-city endeavor it was limited in potential. So, in 2005, I expanded the concept into the development of the MyCityRocks testbed, with multiple objectives."