Tuesday, July 03, 2007

More on environmentally friendly events

I'm a bit skeptical that the event industry is the second-largest contributor to carbon emissions in the world, but it's still a good thing to be environmentally friendly.

7/1/07 --Rock bands find new ways to go green: "'The event industry is the second-largest contributor to carbon emissions in the world, next to construction,' said Joseph Malki, vice president of business development for green events consultant Seven-Star Inc., which will be overseeing the environmental efforts of four of the Live Earth concerts taking place around the world July 7.

Adam Gardner, guitarist-vocalist for the Boston-spawned band Guster, became so interested in finding ways to reduce his band's carbon footprint that he and his wife, Lauren Sullivan, both Tufts University graduates, began Reverb, a nonprofit green tour-consulting organization, in 2004.

Reverb does everything from offering suggestions to providing full-service consultants who will coordinate backstage recycling and biodiesel refueling for trucks and buses, set up 'ecovillages' at venues, and more. The group has assisted the Chili Peppers, Lavigne and Jones in the past, and is working with the Fray and Mayer this summer."

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