A niche within a niche.
Inland Valley Daily Bulletin, 03/25/2007- Holy Seas Christians convert cruise ships: "... most Christian cruises are organized along secular lines with plenty of music, sporting contests, dancing and other features of standard cruises.
Some of the most popular are floating music festivals, headlined by superstars from the contemporary Christian music world. Christian illusionists and even Christian wrestlers are onboard as well.
Retired Army veteran Ken Bachini and his wife, Michelle, have been on two cruises with artists from K-Love, a contemporary Christian radio network, and they have already signed up for their third this year.
Bachini said he likes being surrounded by music he is already familiar with, and that the Christian environment makes him feel more comfortable traveling with his children.
'The people are so friendly. There's not a lot of vulgar language going on, (so) you feel fine having your kids on the boat,' said Bachini, who has done both Christian and secular cruises. 'You tend to see more rudeness on the non-Christian cruises. The way people are treating one another, it is night and day.'"
church
cruise
Showing posts with label cruise. Show all posts
Showing posts with label cruise. Show all posts
Tuesday, March 27, 2007
Saturday, February 10, 2007
The cruise as a venue
Here's another article on music cruises. Some info:
Music cruises riding a wave of success - Reuters, 2/9/07
"Sixthman co-founder Tod Elmore says the company rents boats from Carnival Cruise Lines and pays headliners a flat guarantee with a potential for additional revenue.
"One challenge in orchestrating a music cruise is getting acts to commit in advance ... 'We need a 12- to 14-month lead time,' Elmore says. 'It's hard for an artist to commit that much time in advance unless they know that they don't have much else going on.'
"Carnival VP of group sales and administration Cherie Weinstein says the cruise line has seen an increased interest in music-themed cruises during the last four years. But Weinstein cautions acts who are entertaining the idea of chartering ships for live performances.
"'It is a large financial commitment,' she says. 'You're not just putting a concert in a venue. You can't have the "if you build it, they will come" attitude. You've got to market, market, market and push, push, push.'
"The cost of renting a Carnival ship depends on the size of the boat, time of the year and number of days, but Weinstein declines to give a price range, saying only that 'it's very, very large dollars.'"
cruise
Music cruises riding a wave of success - Reuters, 2/9/07
"Sixthman co-founder Tod Elmore says the company rents boats from Carnival Cruise Lines and pays headliners a flat guarantee with a potential for additional revenue.
"One challenge in orchestrating a music cruise is getting acts to commit in advance ... 'We need a 12- to 14-month lead time,' Elmore says. 'It's hard for an artist to commit that much time in advance unless they know that they don't have much else going on.'
"Carnival VP of group sales and administration Cherie Weinstein says the cruise line has seen an increased interest in music-themed cruises during the last four years. But Weinstein cautions acts who are entertaining the idea of chartering ships for live performances.
"'It is a large financial commitment,' she says. 'You're not just putting a concert in a venue. You can't have the "if you build it, they will come" attitude. You've got to market, market, market and push, push, push.'
"The cost of renting a Carnival ship depends on the size of the boat, time of the year and number of days, but Weinstein declines to give a price range, saying only that 'it's very, very large dollars.'"
cruise
Sunday, January 07, 2007
A floating festival
Tod Elmore is a partner in Sixthman, which produces music cruises. Here is some useful info if you want to do it yourself
Charlotte Observer | 01/07/2007 | He joins bands with fans, then sets sail:
Q. With megaships, can you do megabands?
The business model doesn't lend itself to superstar acts. There are only so many beds on a boat.
If Dave Matthews played Charlotte's Verizon Amphitheater, they'd probably gross $700,000 to $900,000 and net half a million.
On a ship, for a band to net that kind of money, we'd have to charge $3,000 a head.
Also, a cruise takes three to six days off their working calendars plus travel days to get to the ship and back. All that time, they could be elsewhere making money.
Q. On the ship, are the musicians your employees?
They're hired talent.
...
Q. What's the hardest aspect of pulling this off?
"We like to work a year in advance: It takes 14 to 16 months to pull this off right. We're already three months into January 2008 -- we picked the ship, looked at destinations and so on.
"The one thing we haven't done is secure artists: Most simply can't do that 14 months in advance.
...
Q. Who exactly goes on these cruises?
We know the Rock Boat audience well; when we get home from the cruise we survey them, and get a 70 percent response rate.
The average dude is 34 and single and in some regards is white collar. The "dudette" is 29 and single and in middle management -- an administrative assistant or a schoolteacher; there aren't a lot of Donald Trumps in this crowd.
music festival
live music
cruise
Charlotte Observer | 01/07/2007 | He joins bands with fans, then sets sail:
Q. With megaships, can you do megabands?
The business model doesn't lend itself to superstar acts. There are only so many beds on a boat.
If Dave Matthews played Charlotte's Verizon Amphitheater, they'd probably gross $700,000 to $900,000 and net half a million.
On a ship, for a band to net that kind of money, we'd have to charge $3,000 a head.
Also, a cruise takes three to six days off their working calendars plus travel days to get to the ship and back. All that time, they could be elsewhere making money.
Q. On the ship, are the musicians your employees?
They're hired talent.
...
Q. What's the hardest aspect of pulling this off?
"We like to work a year in advance: It takes 14 to 16 months to pull this off right. We're already three months into January 2008 -- we picked the ship, looked at destinations and so on.
"The one thing we haven't done is secure artists: Most simply can't do that 14 months in advance.
...
Q. Who exactly goes on these cruises?
We know the Rock Boat audience well; when we get home from the cruise we survey them, and get a 70 percent response rate.
The average dude is 34 and single and in some regards is white collar. The "dudette" is 29 and single and in middle management -- an administrative assistant or a schoolteacher; there aren't a lot of Donald Trumps in this crowd.
music festival
live music
cruise
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