This is a very thorough look what creates a "college town" atmosphere.
Macon.com | 05/06/2007 | Is Macon a college town?
According to Blake Gumprecht, an assistant professor at the University of New Hampshire who studies college towns, a college town usually has at least 20% students. But the article outlines other factors that create a college town atmosphere, which could be adopted no matter the size of the school population.
Entertainment/eating establishments that are open past 2 a.m.
Bars and clubs for ages 18+
Low-cost/free entertainment
Small, funky shops
Large college sporting event
Strong independent music scene
College radio station
Community/college partnerships
Also mentioned in the article, but not listed above, is a specific district, within walking distance to campus, that caters to students.
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