What works for mobile content

A company that has designed 60 WAP sites shares what drives usage:

Wireless Developer Network, 5/1/07: "Specifically, Trilibis Mobile found that the most popular features (in the order of significance) were:

1. Votes/Polls when:
The poll or vote enables the user to influence the outcome of something he/she is passionate about.

The poll or vote enables the user to compare himself/herself to the overall population with respect to something he/she is passionate about. It appeals to the user's ability to be seen as an 'expert' in the population.

2. Blogs led by experts in the field (such as sportswriters). In addition, if users can contribute to blogs wirelessly, the stickiness of the site is enhanced.

3. Branded storefronts: Branded collections of ringtones, wallpapers, call tones, etc., continue to be popular, especially as the carrier decks continue to grow in size, making the navigation to specific content more difficult.

4. Informational content (e.g.): Most effective if content is valuable when 'on the go' and easily navigated.

5. Trivia: Particularly effective for sports and television shows, where consumers want to test their knowledge on something they're passionate about."