Although lots of radio promotion concepts seem to come with some sort of catch, this sounds like a good idea. I'm not sure why this hasn't been done before.
CHUM Limited | Press Releases | CHUM Television: "Each month beginning May 1, 2007, CHUM Radio programmers across Canada will vote for the best emerging Canadian artist. The winning artist’s song will be added to playlists at all participating CHUM stations, reaching over 2 million Canadians. The initiative will provide independent artists with mass exposure through airplay, advertising time and promotion.
The Emerging Indie Artist Initiative is developed as part of the launch of CHUM’s newest radio station, Calgary’s ENERGY 101.5 FM. During the term of its license, the station will invest $640,000 annually to the development and promotion of Canadian talent."
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