Mexico City and indie rock

Los Dynamite Noiselab Mexico City Rock - New York Times, 5/13/07: "Thanks mostly to the downloadable avalanche of globalization and the rise of MySpace the current independent rock scene is full of artists who may be from Mexico City but sound as if they could be from New York, Stockholm or Paris....

The debut of MySpace in 2003 couldn’t have come at a better time for the Mexico City indie scene. In the 1990s major labels could still afford to be interested in a diverse swath of rock and alternative acts, but by 2003 they were no longer signing bands whose sales weren’t projected to reach gold in their first month or who weren’t easy matches for telenovela soundtracks. In response a string of indie labels emerged to fill the void, and suddenly it seemed that there were more bands than ever. There were more young people making music on home computers, more places to play (galleries and storefronts as much as clubs) and more international acts — like the White Stripes, which made Mexico City a heralded early stop on a 2005 tour — coming to town.

Most in the scene agree that the watershed moment came in 2004 with the appearance of Reactor, a taste-making, state-supported radio station. Unlike previous Mexico City alternative rock radio ventures, Reactor made breaking independent and underground bands from Mexico as central to its mission as playing the latest from Franz Ferdinand. 'If a band has a strong following, we take notice,' said Raúl David (Rulo) Vázquez, the station’s lead programmer.

Everything, then, was in place for an indie explosion. MySpace just struck the match.

'There’s always what we call the Mexico City lag,' said Luis Arce, a member of Chikita Violenta, whose debut album, 'The Stars and Suns Sessions,' was recently released on Noiselab. 'In the U.S. there was the college rock boom — Pavement, Sebadoh, even Nirvana — and now in Mexico City we have our own version of that. This is our own ’90s indie boom, just a decade or so late.'...

'In previous generations the goal was to present yourself as part of the city, to define the city and express the city,' said Jorge Hipolito, a veteran of the Mexico City scene who works at Noiselab. 'Now that doesn’t matter so much.'...

One particularly controversial result of Nafta has been the growing number of young bands choosing to sing in English, even if the members don’t speak it particularly well. Most of these bands claim that it’s not a bid for crossover success, but a direct reflection of their musical upbringing. 'We’re more comfortable singing and writing in English,' said Mr. David of Chikita Violenta. 'We’re proud of being from Mexico, but this is the way we like to do music. It would be dishonest for us to sing in Spanish.'"