Monday, February 05, 2007

The upscale venue trend continues

sfgate.com, 2/4/07 - Union Square club Vessel aims for elegance: "But on this night, the subterranean space was filled with an amber glow, pulsing music and about 300 people -- models from Look agency, young professionals from the Financial District, and artistic types from the Mission District -- all drawn by an e-mail invitation touting a private event. ...

The underground party spot, named Vessel, is the latest -- and perhaps one of the most chic -- offerings to hit San Francisco's increasingly grown-up nightclub scene....

In recent years, the local nightlife scene has shifted from large-scale raves for 1,000 in South of Market warehouses to cosmopolitan drinks in quieter, smaller venues as Generation Xers -- those born between the mid-1960s and the mid-1970s -- have matured and turned to intimate bars with individual character....

Among the highlights: a multimillion-dollar sound system, to ensure that the volume can be high without distortion and still allow customers to hear one another talk; cocktail glasses made of crystal and titanium, for durability and sparkle; extra-large ice cubes that won't dilute the drinks; and a reservation system for pricey, but prime seating space ($250 for a table of six, $500 for a table of 12, but unlike clubs with bottle service, no alcohol purchases are required).

There's also a separately ventilated smoking room to eliminate the need to go upstairs and outside (where smokers might disturb guests of the nearby Campton Place Hotel), and a concierge service overseen by the club's marketing director, Tana Samadani. The concierge will help late-afternoon tourist customers by whisking bulky shopping bags back to their hotel rooms, calling taxis for guests or even finding inebriated bar-goers a room for the night (the customer will foot the bill, though)."


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