About 25% of the bands playing official SXSW showcases are from foreign countries. And many of the sponsored SXSW parties are being hosted by location-based economic development groups.
Here's a press release from the Canadian organization describing what it does to promote Canadian bands at SXSW.
CNW Telbec "A record number of 108 Canadian artists have been invited to perform at one of North America's largest annual music industry events and some of Canada's hottest buzz acts - from Malajube to K'naan to Mother Mother - are slated to appear. Established acts such as Kid Koala, The Tragically Hip, Ron Sexsmith, Sloan, and The Dears are also confirmed. Terry McBride, the
visionary founder of Nettwerk Music Group, will be featured in a SXSW interview. ...
The Canadian BLAST at SXSW is a comprehensive marketing, network and business development initiative supported by a government-industry partnership that includes CIRPA (Canadian Independent Record Production Association), FACTOR (Foundation to Assist Canadian Talent on Records), SOCAN (Society of Composers, Authors and Music Publishers of Canada), and the government of Canada."
economic development
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