Monday, February 05, 2007

The multi-generational cross-over market

Pollstar, 2/5/07 - Farmer Jason Scorches The Kids: "Jason Ringenberg, the former frontman of cowpunk outfit Jason & the Scorchers is now playing music and talking about the environment to the grade school set as Farmer Jason....

[In addition to playing schools] he's also experimenting with taking the Farmer Jason show to regular rock venues during the day, and doing a singer/songwriter performance for the grownups at night.

'I do libraries, schools and regular performing arts venues with hard tickets. But we also do shows in rock rooms, which is quite fun,' Ringenberg said. 'Sometimes it works, sometimes it doesn't; but it can be quite interesting to have parents bringing their kids to places where they hang out at night.'...

'You see hard-bitten sound guys and door bouncers who are used to throwing people out at 2 in the morning, and now they're hanging out with 4-year-olds and there are smiles all around. It's a good vibe,' Ringenberg said....

And he also finds himself playing for three generations of fans.

'Some of my fans from the Scorchers days - I hate to say this - are grandparents now, and they're bringing the grandkids to see me. Sometimes they don't know what to make of it but it's all fun.'"

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