Wednesday, February 28, 2007

A festival showcasing Brooklyn music

Brooklyn Brings The Beat - February 16, 2007 - The New York Sun: "Brooklyn Academy of Music is adopting as its presents its first borough-wide music festival, Brooklyn Next.

The festival features performances by either Brooklyn-born or based artists during the next two weeks, ...14 venues across the borough will feature showcases by local artists, including indie rock acts like the French Kicks and Les Sans Culottes, the afro-jazz group the Arturo O'Farill Quartet, and a 75th birthday bash for the late Johnny Cash presented by Brooklyn Country Music...

[The executive producer of BAM, Joseph Melillo] decided that BAM needed to chase after a bigger goal, namely surveying the wider music spectrum in Brooklyn beyond R&B. "I started to do my own research of the music scene in Brooklyn, and I felt we could, with integrity, create a multiple-year musical initiative that celebrated the amazing spectrum of music that can be found in Brooklyn," he said.

Almost immediately, Mr. Melillo thought to take an unorthodox approach to organizing the festival: Typically, organizers decide the artist lineup of large-scale music festivals. But Mr. Melillo opted to hire an independent producer, Chris Wangro, to contact venues throughout the borough, who then decided what local artists to book for the festival. "Once we agreed that our attack would be not to re cruit artists [but spaces], it was a major decision," Mr. Wangro said. "We as the creators of the festival are not curatorial. We decided to say to the booking guys, it's your venue, it's your community, it's what are you bringing to the table."




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