Here's an interesting site.
"Destination Cinema, Inc. (DCI) owns and operates giant screen theaters in tourist locations throughout North America, having pioneered the destination film and theater concept in 1984. One of the most prolific and successful producers of giant screen films, the Company owns a film library specializing in destination topics."
The company lists examples of promotions used for each of its films. Something similar could be done to promote local music.
Lewis & Clark -- Best Practices
Grand Canyon -- Best Practices
Mysteries of Egypt -- Best Practices
Whales -- Best Practices
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