Tuesday, October 10, 2006

Las Vegas festival still trying to find its focus

Las Vegas Business Press: "To counterbalance initially slow ticket sales, Vegoose promoters are focusing part of their efforts on the Las Vegas fan base. Last year, only 10 percent of the attendees were from Southern Nevada (compared to 32 percent from Southern California), something everyone involved would like to see change....

"Despite an increased focus on local patrons, the primary goal of Vegoose is still to boost tourism on Halloween weekend, a traditionally lackluster period for the area's gaming properties. According to post-event analysis compiled by R&R Partners, a total of 36,825 visitors came to the area for the first Vegoose. Of an estimated total economic impact of $37.3 million, $30.4 million came from non-gaming revenue; 27,150 hotel rooms were utilized, 78 percent of those on the Strip, 24,425 by out-of-town fans who came to Las Vegas just for the festival. For 16 percent of the out-of-state attendees, it was their first trip to Las Vegas."

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