Saturday, October 14, 2006

Indie labels thrive in Canada

Indie labels thrive in the Great White North| Reuters.com: "From the windswept island of Newfoundland across the rolling prairies to the northern Yukon province, flourishing Canadian labels are offering an outlet to local traditional and folk-styled artists.

"Although largely unknown in mainstream music circles, these entrepreneurial boutiques are highly visible in their individual regions in mom-and-pop 'variety' stores, gas stations and tourist gift shops as well as such mass merchants as Wal-Mart and Zellers.

"Eight-year-old Avondale Music specializes in Newfoundland's distinctive roots music ... Lyle Drake, co-owner with his wife, Dolores, estimates that 90 percent of sales come from within the island itself.

'There's no stigma here attached to buying local product,' Drake says. 'People buy local product as readily as they do the new Madonna.'"

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