Wednesday, July 26, 2006

A new revenue stream for venues

Venues are the key to local music scenes. Without them, there are no places for local bands to play. But the venue business can be a tough one. So finding ways to make more money can mean the difference between survival and failure. Some venues around the country are starting to film performances and then broadcast them on line. Here is a long article from Billboard on the subject.

Concert, rehearsal venues get wired | Reuters.com: "The Gig films all performances -- three a night, seven nights a week -- and broadcasts them the next day from its Web site, Live at the Gig.

The Gig is riding a tide of revolution in the concert business. The ongoing explosion of high-speed, broadband Internet penetration in the United States has sparked a growing need for quality, exclusive multimedia content. Live performances fit this bill perfectly, and everyone from small clubs to major media companies are getting hip to this fact."

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