Festival meccas

Below is an article about a United Kingdom community that wants to tie all of its festivals together into a synergistic brand campaign.

While another location, Telluride, Colorado, hasn't billed itself as a festival capital, in essence it is the American equivalent of such a thing. The Telluride Bluegrass Festival and the Telluride Film Festival have become internationally famous, which has helped elevate the status of Telluride's many other festivals including the Mountain Film Festival, Blues and Brews Festival, Wine Festival, Jazz Celebration, Mushroom Festival, Chamber Music Festival, and Culinary & Art Festival.

What is common to all of the events is the experience. Telluride is a small mountain town and whether you are there for music, film, technology, or another reason, you're going to be hitting the same places and being treated to the same laid back hospitality. So the town's reputation for being able to host a great fesstival carries over to each new festival.

Yorkshire Post Today 7/24/06: "Scarborough Council is teaming up with the organisers of such events to produce a strategy designed to rebrand the Scarborough area as 'The Festival Coast'. ...

"This included setting up a festivals association to bring together the network of individual organisers so they could work together on marketing and fundraising.
A computer database of the various events had been compiled and there had been extensive consultations with both the organisers and arts communities, leading to brochures in 2005 and 2006.

"Mr Hollingworth said: 'The vision of the strategy is that the borough is recognised nationally as a destination staging high quality festivals, accessible to all and at the heart of the cultural, social and economic life of the area.'

"... the borough boasts more than 70 annual festivals aimed at a variety of audiences embracing the arts, community, heritage, sports and culture, ranging from the Angling Festival to the Silent Film Festival."