Tuesday, April 24, 2007

Mobile Phone Marketing

Sooner or later people will do this to market music clubs.

Product Tips You Can Use, by Way of Cellphone - New York Times, 4/24/07:Philips Simplicity Concierge, lets people send text messages to seek information about popular destinations in major cities — restaurants in Boston, for instance, or spas in London — and get a Yellow Pages-style listing of five options, including phone numbers for making reservations.

The recommendations made by the service, which will be available on the Internet and by cellphone through the end of the year, are being drawn from the content of Condé Nast Web sites. Under the arrangement, Philips is paying $5 million to the Condé Nast Media Group, a unit of Condé Nast Publications that handles marketing and sales for the company’s magazines and Web sites."

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