This article discusses SXSW's financial impact on Austin. While this year's numbers are not yet in, the festival was bigger than last year's, so the assumption is that the financial numbers will be higher as well.
A SXSW spokesperson says that the festival is only modestly profitable, however.
Austin's financial windfall from South by Southwest larger than last year - Top Stories: "This year's South by Southwest festival drew at least as much as last year's revenue of $38 million for city businesses, according to the Austin Convention and Visitors Bureau. Last year's conference was the biggest in the festival's 21-year history, and participation for this year's festival was even larger, with the number of music artists increased to 11,000 from around 10,200 last year.
In the past few years of its exponential growth, SXSW has become more profitable to Austin's economy than other popular public events such as Austin City Limits Music Festival, which brings in $27 million, and UT home football games, which bring in $23 million annually, according to the bureau."
Austin
SXSW
tourism
music festival
economic development
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