UGO: Report From the Front: SXSW Music Festival - Home: "This formerly little southern indie festival has grown and grown until it's become a full-on spectacle, with long lines at just about every show, corporate sponsorships, and lots of people barfing out the side of their cars at the McDonald's drive-through at 3 in the morning. Music rules."
The article goes on to say: "SXSW is all about lines. There are lines for just about every show, even for bands nobody knows. There are lines in the convention center, even when everybody seems like they're standing in line for a show. Sometimes, it seems like people are just standing in line for the sheer enjoyment of it. And, you know, after a while, it does get kind of fun. And if you're on 6th Avenue, you'll have plenty of chances to do it - Austin's main music drag is full of bars and clubs, and during SXSW, there's a seemingly constant stream of bands playing. Walking down the closed-off street, you're assaulted by the sounds of rocking out coming from all angles, and it's a fun game to pretend that the music you hear swirling out of that obscure basement bar might be coming from tomorrow's next big thing."
SXSW
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