Wednesday, December 27, 2006

An unusual festival cross-promotion

If you are looking for sponsors or exhibitors for a music event, you might not want to limit yourself to the usual energy drinks, high tech entertainment, and sporting goods companies.

Builders, rockers ‘hammer’ things out at music fest: "Members of the Northeast Florida Builders Association’s Apprenticeship Training Program attended PlanetFest, an annual music festival organized by FM-107.3 and held annually at the Fairgrounds, with one goal in mind: gain new young recruits.

“'We wanted to get young people to come up there so we could talk to them about the apprenticeship program,' said Keith Ward, executive chairman of the Apprenticeship Program for NEFBA. 'We wanted to generate interest in the construction industry, whether it’s electrical, carpentry, plumbing or heating and air.'

"The organization set up a nail-driving contest to lure young rockers in. NEFBA supplied the hammers, nails and 6-by-6 boards participants used and there were about a dozen volunteers from the apprenticeship program and area construction companies including Thomas May Construction, Aulden & White Construction, Haskell Company and Moore Electric."


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