More on pop-up stores

I've posted a few blog entries on this trend and here is another. I think it would work very well for music marketing.

Advertising Age: "Taking note of the success enjoyed by Nike, Sony and Motorola, the Greater Fort Lauderdale Convention & Visitors Bureau is transforming a bank building in New York's Union Square into a 3,600-square-foot pop-up store from Jan. 10-16 to tout the south Florida destination."

tourism