Thursday, November 02, 2006

Automating a club to provide more personalized service and options

This is a case study about the use of technology to create a members-only dance club. While this article is really more about the technology, it does put forth an idea about running a club.

PandCT.com News Room: "For the first time, the end-to-end solution enables Ministry of Sound to develop an intelligent customer database to make the bar an exclusive, members only venue. It will also help the company reward loyal customers and tailor promotions according to individual customer requirements.

"Davidson-Richards carried out bespoke work on the Microsoft RMS, to support the installation of eight state-of-the-art touch screen tills. This ensures that customers at the 700-capacity venue receive fast, efficient service. Additional built-in functionality allows managers to monitor exactly what each staff member is selling in order to offer a commission-based incentive - the first of its kind in a Ministry of Sound bar."

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