Monday, September 04, 2006

Who watches YouTube?

Lots of local musicians and fans have posted videos to YouTube. Whether or not you think your demographic frequents YouTube, there are still good reasons to use it: Free video hosting. If you host videos of your event on your own website, you'll most likely be billed for the extra bandwidth used to broadcast them. You might as well host them on YouTube and then provide a link on your own site.

Here's a bit of info on who watches YouTube, from a 8/30/06 Wall Street Journal article republished here: Portals: Will all of us get our 15 minutes on YouTube?: "Johan Pouwelse, a Delft professor who helped develop a peer-to-peer, video-sharing technology at Delft called Tribler (one that he says could help YouTube cut down on bandwidth costs), reports that 70 percent of YouTube's registered users are American and roughly half are under 20 years of age.

"The oldest active viewer apparently is geriatric1927, a 79-year old U.K. resident who sits at his PC in his study with headphones on and narrates memories of World War II. Ernie Rogers, a 23-year old from Colton, Calif., whose handle is 'lamo1234,' has watched more YouTube videos than anyone. ...

"The most devoted uploader is Christy Leigh Stewart, a 21-year-old college student who lives near Modesto, Calif., and who has so far uploaded nearly 2,000 videos. Nearly all involve Korean pop music, a passion of Ms. Stewart. Indeed, she says the main reason she spends to much time with YouTube is to drive traffic to hwaiting.net, a Korean-oriented Web site she runs with her friend Megan Hansen."

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