Using MySpace to market your community

Here is an article about how companies are creating personalities on MySpace to promote their products. USATODAY.com, 8/30/06 - Marketers get their mascots in on action at MySpace

A number of people have also created personalities to promote a city or a state. The first one I came across was this: Denver on MySpace

Most of the city or state personalities have been created by individuals with no official association with a tourism or promotion group. But a group could do it as well.

You can, of course, just put up a legitimate association MySpace page. But the personality pages can be fun if you can do them entirely in character. And to do that, generally either something funny or very sincere seems to work best.

Here's a list of brands on MySpace for ideas: Minds @ Organic: Brands on MySpace