This study explains why some companies are so gung-ho about developing mobile products and content for kids and teens. It's not so much about what they are buying today as it is about what they might buy over a lifetime. If you accept this, then your mobile content will skew young.
Wasn't that the thinking behind the Joe Camel campaign? Get them while they are young.
Report: Youth Are Key To Mobile Growth - Research & Tools News by InformationWeek: "The average 10-year-old will spend almost $30,000 on mobile services in a lifetime and the youth market is shaping mobile technology markets, according to an annual study recently released by Wireless World Forum.
The 2006 Mobile Youth report argues that the relationship between young people and mobile technology is critical but often overlooked. Young consumers are driving innovations like text messaging, mobile music and mobile radio, according to the study, which states that new data services are the most important factor in reversing long-term declines in mature mobile markets like North America and Northeast Asia."
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