Toyota featured "tours" of Austin and Los Angeles as part of its advertising.
MediaPost Publications - Cross-Media Case Study: Culture Club - 08/22/2006: "The Yaris microsite provides more reasons to spend time with the brand: music downloads, virtual tours in a Yaris of hot neighborhoods in Austin and Los Angeles, buddy icons, and screensavers.
"'The goal was to provide consumers with a virtual test drive to some of the coolest streets of major U.S. cities, calling out upbeat indie venues along the way,' says Toyota spokeswoman Cindy Knight. Consumers can interact with vehicle demonstrations, download tracks from local artists, and get guides to cool spots in every city. Toyota dedicated 12 percent of the Yaris media buy to interactive media."
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