Monday, April 30, 2007

Heavily targeted online radio advertising

TargetSpot is a company that will allow advertisers, even very small ones, to buy ads for online radio. The ability to create a drop in an ad to a specific group at the very last minute has its appeal, though it is likely that mobile ads will be pitched in exactly the same way. (For example, if you work downtown, you can get a cellphone ad for special deals from nearby restaurants."

The advantage of any of these concepts for local music is the opportunity for music venues to reach people making last-minute plans for something to do.

A Virtual Ad Agency for Online Radio - New York Times: "'A restaurant near Times Square could realize at 11 a.m. on a Tuesday that it had seven open tables for lunch,' he said, 'and then the owner or manager could go online and target people in the 10036 ZIP code who make more than $75,000 a year.'...

“[A chocolate maker] would be able to advertise to men in certain locales he identified, and select placement next to love songs rather than heavy-metal music,” said [David Goodman, president of marketing for CBS Radio], 'because those listening to love songs are much likelier to buy his product.'...

TargetSpot’s Web site will offer advertisers the ability to record ads by microphone, telephone, prerecorded audio files, computer-generated speech or voice professionals. Sound effects and jingles will be available on the site, as well as images or logos."

Denver indie labels

Denver has seen an explosion of talented indie bands in recent years and this article mentions some of the local labels working with them

The Denver Post - Local bands in tune with indie spirit

Sunday, April 29, 2007

Musical innovation clusters

The author of this piece hopes to explore creativity in contemporary music.

The Creativity Exchange: It's Only Rock and Roll...: "But musical creativity occurs in sharp bursts, there are cycles of it. Sure, people are developing musical talent all along, but for a variety of reasons due to the social character of innovations, major outbursts of creativity occur in bunches or clusters. Major innovations in jazz for example occurred in the period from roughly 1920 through the 1950s, roughly. In rock and roll, innovation starts in the late 1940s, with upticks in the mid-1960s, and mid-to-late 70s, according to rock critic and social theorist Simon Fricke ....

But these concentrated bursts of transformative energy are not evenly spread across geography. They occur in space as well as in time. In other words, they cluster, concentrate and pull talent into tight spaces or scenes. Just think about the San Francisco Bay Area in the 1960s and 1970s, producing a series of stunning innovations in semiconductors, computing, software and the like, all the while informing a much broader process of cultural change and musical innovation, from its vibrant music scene to its advances in commerce and distribution especially with the invention of large music festivals."

Saturday, April 28, 2007

Best live music club in Kyiv

You can find a "Best of" list for many cities, including Kyiv, Ukraine

Kyiv Post. Best live music club

The Toronto Scene

This email was sent to
Bob Lefsetz He emailed it out to his subscriber list. I don't know that it is posted online, so I am putting it here. I'm going to guess that neither Bob nor its author will mind.

The email touches upon something that I think will come to shape live music, and perhaps our perception of who is successful and who isn't.

Given the increased costs of touring, and the shrinking number of label deals, I think a lot of bands probably will never move beyond their local scenes, but that is fine. It's about creativity and community. So the definition of "the next big thing" may change from who has a national impact to who has a local impact.

___

I've been meaning to write you for a while but only found some time today. I'm at work and everybody else is in meetings so I'm stealing time to do what I want. I'm a musician living in Toronto, trying to balance a full-time job with an obsession with music. This is pretty common practice for me and a lot of folks I know. We all spend 40 hours a week doing jobs that we don't care too much about, dreaming of the whistle at the end of the day when we can go home and create. Nobody I know considers working a day job to be a hold-over before we get rich and famous (as I'm sure a lot of musicians do); most of us have come to terms with the fact that this is the way its going to be for the rest of our lives. And I think, for the most part, we're all okay with that.

I would never assume that we were the only ones who felt this way but I can say that I feel Toronto has a pretty unique thing going on. Let me give you a little background on what it's like to play music here...

This city has experienced a cultural renaissance over the last few years and, even though I only moved here in 1999 and am by no means an authority, it's generally agreed that Toronto's music scene has never been as healthy as it is now. I'm not talking about Nu-Metal bands playing for a line of teenagers at the Reverb. I'm not talking about shined-up rockers who brag about the A&R reps that were at their Friday night showcase at the Horseshoe. I'm not talking about buzz bands that swing through town for a one-off at the Phoenix. I'm talking about the real homegrown community that exists here, that peculates below the surface, sustained entirely by the people who create, contribute to and take part in it.

My introduction to this world came thanks to the Wavelength music series. As a freshly minted Torontonian, the weekly series gave me a window into what was really going on in the city. You could always count on unique and interesting bands on Sunday nights and, as time wore on, I could see what it was doing to help plant the seeds for a vibrant climate for independent music in Toronto. Partly inspired by Jonny Dovercourt and the other folks who helped kick off Wavelength, it seemed that every forward-thinking guitar player or show-goer started to try their hand at putting on shows, putting out records and generally throwing their two cents in the pile. It's continued exponentially since then and now there's almost too much to see or do in the city every week.

Labels like Blocks Recording Club and Fig Records have made it possible to work with like-minded people that live where you live, venues like Sneaky Dee's, the Boat and the Tranzac have opened their doors to the weird and wonderful underbelly, promoters/booking agents like Eric Warner, Keith Hamilton and Steve Himmelfarb have ensured that good bills are happening all the time and new series like the All Caps all-ages shows (booked by Ryan McLaren) and the Poor Pilgrim experimental weekly (booked by Matt Cully) have provided a consistent supply of amazing live music. Surrounding cities like Hamilton and Brantford have come on board too, building strong communities of their own and providing more outlets for people just like us to play.

The masses don't know about this stuff and the weekly papers only just scratch the surface of it but the people who are surrounded by it rarely think of anything else... and I think you'd be surprised how many of us there are. Shows by local bands are constantly sold-out, hand-crafted CDs are flying off the shelves at Soundscapes and Rotate This and people who just live down the street are responsible for the most important pieces in our record collections. Records by Glissandro 70, the Constantines, Rockets Red Glare, Les Mouches and many more are far more important to us then what would normally be considered a "classic" record.

Aspirations for the big-time just don't come into play. Truthfully, the real big-time seems pretty ugly to most of us. In Toronto, we aspire to impress our peers. We set up shows with our favourite local bands and try to out-do one another. Most of the people who show up in the audience are other musicians and the mutual enthusiasm for each other's work is what keeps us coming back. If we do look outside of Toronto, we look to similar communities and people around the world (something like this exists, to varying visibility, in ever city) to latch onto what we're doing and visa versa.

There's been a lot of international attention put on people like Feist, Broken Social Scene, and Final Fantasy lately but I don't think that would have happened if those people didn't get their hands dirty in this community first. Sure, a couple favourable write-ups in Eye can give way to some coverage on CBC, which can give way to a Pitchfork review (and from there, world adoration), but all of those musicians would tell you that it was the local support that truly launched them. And that's why you still see Kevin Drew or Leslie Feist or Owen Pallett at the Boat on a Friday night or watching some new band at Sneaky Dee's on a Wednesday. They know the terrain and, I think, they're just as eager to boost up Toronto as anybody still operating within it. And the cycle will continue... when the world starts talking about Jon-Rae and the River, Oh Bijou, Great Lake Swimmers or any number of local bands poised to take things to that next level, those bands aren't going to forget where they came from. In fact, they're gonna try their hardest to bring their friend's bands along for the ride.

It's this support system and overall good vibration in the city that makes it easier to play music without making tons of money. Nobody really makes any significant dollars around here, a lot of people lose some with every show, but the reaction that we receive from the crowds or the encouragement we get when somebody says "Hey, I want to help you put out a record" is more than enough.

I guess I just wanted to give you a glimpse of what's going on here, if for nothing else than the fact that it's a pretty remarkable model of where I think things could go in the music "industry". We buy locally, we go out and support our friends, we don't wait for somebody else to put things together for us, we just try it out for ourselves...

Without that, I'm sure we'd all be left wondering why we spend 40 hours at our jobs and another 40 at home recording or practicing every week. With it though, there's really no other way to live. I could work a shitty job for the rest of my life, just as long as I got to play for friends and peers in the city every few weeks.

I don't doubt that this phenomenon is happening in cities all over the world - an alternate music industry that never wanted much to do with the old model. The more that this localization and collaboration spreads, the less relevant big time marketing and publicity stunts seem to matter. I could avoid ever listening to a mainstream pop act again if I wanted to and I couldn't be more thrilled about that. I'm interested in seeing what this community and other like-minded people in suburbs and cities elsewhere have to offer and I spend my time scouring the Internet for the chance. I haven't been into an HMV in 4 or 5 years and I haven't paid $50 for a ticket to a show or a t-shirt since I was 15. It's going to stay that way and I know that there are a lot of people who have made a similar vow.

Anybody that thinks they need marketing dollars and radio plays to feel successful is missing the point entirely. To really feel like you made it, all you need is some supportive people around you and a local community that cherishes its own.

Best regards,
Neil Haverty (of Bruce Peninsula, www.bruce-peninsula.com)

PS - if I've piqued your interest about Toronto, check out these links...

Wavelength Toronto - http://www.wavelengthtoronto.com - weekly music series still going strong

Stillepost.ca - http://www.stillepost.ca - local message board, responsible for a lot of community bonding/bickering

Poor Pilgrim - http://www.myspace.com/poorpilgrim - local avant-garde music series

All Caps - http://www.allcaps.ca - all-ages show promoter Ryan McLaren

Aperture Enzyme - http://www.apertureenzyme.com - local photo galleries

Over the Top - http://www.overthetopfest.com - Eric Warner's annual music festival

Fig Records - http://www.figrecords.com - new label with lots of local releases coming up

Blocks Recording Club - http://www.blocksblocksblocks.com - well-known Toronto-loving label

The Ford Plant - http://www.thefp.ca - amazing all-ages venue in Brantford, ON

Oh Bijou - http://www.ohbijou.ca

Great Lake Swimmers - http://www.greatlakeswimmers.com

Jon-Rae and the River - http://www.theriversings.com

The high-risk, high-energy concert promotion business.

C3 knows concerts: "Charlie Jones, Charlie Walker and Charles Attal, nicknamed "the three Charlies" in the industry, are gearing up for the outdoor concert season, presenting Lollapalooza in Chicago in August, the Austin City Limits Music Festival in September and the new Big State Festival, with Tim McGraw headlining, in College Station in October. They're also producing shows at the new House of Blues in Dallas, five Harrah's Casinos and at Austin venues ranging from Stubb's Bar-B-Que to the Erwin Center. ...

Jones says his mentor, O'Connor, once said that if Jones wasn't prepared to put half his money in a suitcase and throw it off the tallest building in town, he didn't have the stomach to be a concert promoter. Attal likens the job to playing blackjack 12 hours a day. Sometimes you lose big. But on that recent Tuesday, the three Charlies were on a roll.

Long popular in Europe, festivals are a hot trend in the U.S. concert industry, and C3 owns two of the four most prominent pop music festivals. California's Coachella and Tennessee's Bonnaroo are the other two.

'People are busy,' Walker said of festivals' appeal. 'To go to, say, five concerts in the summer, it takes a lot of time and effort and expense. But with a festival, fans can can block off three days and see tons of great bands.'

A knock on festivals is that they can be at hot, uncomfortable, dusty fields where fans are treated like herds of cattle, a perception Walker said C3 is working hard to change.

"

Music festival crowd control

Over the next few months I will be researching problems in running music festivals. Here's something I found in referene to last year's Austin City Limits festival.

Music Editor Survives Austin City Limits Music Festival!:

Pluses & Minuses
Pluses: An amazing lineup each day, a mix of stars, known, unknown, cult and locals, remarkably consistent in quality though lacking somewhat in breadth of genres, made possible by the promoters’ good judgment and reportedly a performer payroll of nearly a million dollars (reduced dramatically by paying Willie in weed). Really low ticket prices – hard to pin down after the fact, but it seems it was about $100 for a three-day pass, less for an entire day than you’d pay for one show by one of the bands in a club, maybe even that night in town. Few scheduling conflicts, indicating a real effort to put bands that might draw similar crowds on at different times. Sets that started amazingly on time, though some ended before their scheduled finish time, leaving you to walk up expecting to hear a good 20-30 minutes and instead catching only part of the last song. Nearly perfect placement of stages and monitoring of sound levels, so you only heard who you wanted to hear, yet at sufficient volume. I don’t think I witnessed a single equipment malfunction, except maybe the sound for TV on the Radio. Even more startling – not a single altercation did I see, not even a discouraging word did I hear, with sardine crowds and 200,000 hot tired sweating mostly-under-30s sucking down colossal quantities of beer (think it would be that peaceful in other cities?). It was an overwhelmingly white crowd, so no racial tensions to speak of, and the rowdy youth factor may have been missing because, well, Austin’s just a very laid back place where people, at least at this huge gathering, seemed to respect each other and just be looking for good music and a good time. The vibe was exceptional.

One more kudo for the organizers: they had interpreters for the deaf for at least three quarters of the performances, and they were a smiling, dancing, hip-shaking bunch who added to the good feeling. I spoke to a couple of them, who said it was pretty fast-paced as they scooted from stage to stage to start or relieve in 20-minute shifts, that they had to listen very carefully to catch lyrics (though the Flaming Lips seemed to provide a notebook), and that, yes, they did almost feel like they were part of the band. The best moment I saw was when Terri Hendrix went into a low-growled scat that sent the surprised interpreter into a finger-bending flurry.

Minuses: Besides the few minor points already mentioned, only one other Big Bad Thing stood out: the buses. There was no parking at the grounds, so everyone who didn’t bike (a bit of a ride in nasty traffic) or hike (a very healthy hike, especially considering that’s all you’d be doing for the next 10 hours) or take a taxi, had to come on shuttle buses which all left from one point downtown – not so bad, because people showed up at various times. But they also returned from only one … one … one little curb at Zilker Park, where about 64,850 people were in one line, trying to leave at about the same time. Friday night I did the turtle shuffle for an hour and a half before joyously plopping down in a gloriously chilled bus. Saturday I thought I’d get smart and skip the bus death march for a quick jump into a taxi – what could it be, five bucks for a shared ride back to downtown? – well worth avoiding the infinite line … only to discover that no one else had that bright idea and I was the only one going back to Republic Square. I had to pay the full 15-dollar fare for a solo ride (with a driver with a non-Texas accent who had no clue where the center-of-Austin landmark square was – I gave him directions) – after an hour-plus wait in the taxi line. Sunday it was back to the bus brigade, thankfully not nearly so long because I did the smart thing and … skipped festival closer Tom Petty.

Friday, April 27, 2007

New Orleans Jazz Fest shows off local music scene

New Orleans Jazz Fest: A celebration of a city reborn - USATODAY.com: "Though shuttered hotels and fewer conventions have hurt musicians, particularly jazz players, the club scene has bounced back full force, with more live venues per capita than any U.S. city....

The 2006 fest crowd was 70% regional. Outsiders hesitated, Davis suspects, because they were uncertain clubs and restaurants were functioning and because media images of Katrina horrors scarred memories....

A recent Mount Auburn Associates study commissioned by Louisiana Lt. Gov. Mitch Landrieu estimates that close to two-thirds of the city's musicians have returned [to live there]. "

Using San Diego Music to Lure Tourists

Local music as part of the San Diego Convention and Visitors Bureau campaign.

SignOnSanDiego.com > News > Business -- Plugging the music: "As part of the promotion, ConVis created a two-CD set of music featuring San Diego artists who were recruited and licensed through partner Insomnia Radio, a distribution network of podcasts, online publications and alternative media Web sites in major U.S. markets.

The compilation features 22 tracks by local bands and artists such as Burnt and The Shambles, and aims to lure reasonably well-heeled Gen-X males with young families who might want to create a vacation that includes catching a band between family forays to the beach or zoo. ...

Along with national “ahhhhhhh” cable television spots that are now airing, ConVis is working with radio stations in major markets such as New York and Chicago to promote San Diego's music scene.

In conjunction with the promotion on Insomnia Radio, ConVis is also advertising on VH1, the cable music video channel, and its affiliated soul and classical music VH1 channels. In return, VH1 is promoting San Diego through cable spots on its Save the Music Foundation, a nonprofit organization that donates money to enhance or restore music education programs in U.S. public schools....

David Peckinpaugh, president and chief executive officer of ConVis, said the music scene promotion has the dual virtue of novelty and affordability. The bureau is spending about $1.1 million on this year's national marketing campaign, which includes television spots and the Insomnia Radio/VH1 promotion.

'It's groundbreaking, innovative – and relatively affordable,' said Peckinpaugh, whose agency has seen its budget – now at $8.8 million – slashed by 37 percent since fiscal 2003. 'We are trying to maximize our marketing dollars through creativity.'

ConVis has created sandiego.org/music, where music lovers can learn about select bands and San Diego's music venues, purchase music-related travel packages and enter a sweepstakes to win a trip to San Diego.

It is still too early to tell whether the music promotion will lure the coveted Gen-X visitor, and statistics about which advertising might move a potential tourist are fuzzy at best. One minor indicator: So far, more than 3,000 Web site visitors have entered the Soundscape sweepstakes contest.

Some local music-industry experts were skeptical that the campaign would generate much additional tourism, but they lauded the idea anyway.

Harlan Schiffman, president of San Diego's Fineline Entertainment, which provides talent to local music clubs such as Brick By Brick and The Casbah, said that when people travel to San Diego to hear music, it is usually a well-known, national act that draws them.

'Our local music is worthy of mention by all means,' Schiffman said. 'Unfortunately, our proximity to Los Angeles has overshadowed the music scene in San Diego – a lot of bands may start off here, but to get notoriety or exposure they go to L.A. and play the clubs up there.'

Some San Diego musicians who contributed to the Soundscape CD said they have benefited from the exposure and predict San Diego will too.

Bart Mendoza, whose band The Shambles performs its song 'Change' on the CD, said that in recent weeks his group has received 'phenomenal' airplay, signed with San Francisco's Zip Records label, and landed a European tour.

Mendoza has also received e-mails from people in Japan who indicated they were coming soon to visit San Diego and wanted to know where he was playing. He credits exposure from the Soundscape CD for the queries.

A look at the potential impact of the Coachella and Stagecoach music festivals

thedesertsun.com | Marquee weekends: Local economy could get a $24 million boost "With 29 hotels and motels and 2,000-plus hotel rooms in Indio, many visitors must seek accommodations on west side of the valley."