This article mentions that there are a group of affluent music fans who want to attend festivals, but want to minimize the hassles involved. Offer them good parking, clean bathrooms, a nice place to stay, a VIP bar, and they will pay for those extras.
Older, wealthier fans go VIP at music festivals - Music - MSNBC.com, 6/12/07: "... access to a real bathroom, enjoy free and discounted food and drinks and then he’ll be driven to a hotel 30 miles away from the festival site in Tennessee....
Bonnaroo draws 80,000 people to a farm in rural Manchester, 65 miles south of Nashville, but not all of them want to sweat through four days of music under sometimes inclement weather, crammed into the crowded tent city....
At Lollapalooza in Chicago’s Grant Park, private cabanas on the shore of Lake Michigan cost more than $32,500 for a party of 30. Air-conditioned viewing stands were available for the New Orleans Jazz and Heritage Festival and Bonnaroo artists will perform a private show for VIP guests on opening night Thursday."
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