Here's more about Detroit's branding campaign. Commercials will run on MTV and the Comedy Channel.
Detroit is hip, you should visit, ads say - Detroit Free Press, 6/14/07: "The Detroit Metro Convention & Visitors Bureau announced plans Wednesday to market the area to young adults in Grand Rapids and Cleveland, using three TV commercials touting Detroit as a hip and exciting destination.
For the first time, the organization is trying to attract more visitors to southeastern Michigan by going after 21- to 34-year-olds who live within a 5-hour drive of Detroit. Most of the visitors who come to the area for leisure trips live in western Michigan and Cleveland....
Marketing research found that Detroit's auto attractions, casinos, music and sports activities particularly appeal to adults in that age group. And though they spend on average about 25% less on a typical trip than older adults, they travel more frequently."
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