Organizing a tour

Cyndi Lauper decided to create the True Colors Tour in support of the gay/lesbian/bi/transgender communities.

Pollstar, 5/01/07 - Making True Colors: "So after another year of preparation and hard work, plus bringing in the Human Rights Campaign (which a portion of every ticket will be donated to), The Matthew Shepard Foundation, PFLAG and the LOGO cable network, they were able to pull it off....

[Said Cyndi Lauper's agent Jonny] Podell said that even when there was some reticence from promoters and venues, it was more about the idea of a package tour than the cause behind the tour.

'I think it was more the fear in the music business about 'Do ensemble shows work?' Does the public see a show with five acts and go 'Oh, we're not getting full performances or is this going to be speeches?' That was the challenge we had to overcome in the marketing and the advertising. But we did it together and promoters and venues were very helpful.'...

'And we're hoping the True Colors tour develops into a full-purpose True Colors brand, including a clothing line and cruises, and that we can do more for the GLBT community.'"