Here's a good resource to get you thinking about American society and what we do and don't do with our free time.
Focusing on music, or even entertainment, can often be too limiting. If you are selling these concepts, you need to take into consideration all the various activities competing for a person's time, attention, and financial resources. The academic field of leisure studies gives a broad overview of time/recreation consumption.
In particular you might want to look at the PDF file, "Leisure in America: Searching for the Forest Amongst the Trees." It has culled data from a number of different research studies to give you an overview of American culture and leisure time activities.
The Compleat Leader (Getty Leadership Institute)
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