This article mentions concerts being conducted at a Second Life site as a way to promote tourism at a real world location.
Lst night three Denver bands played a concert which was simultaneously broadcast live on Second Life and on ManiaTV. I didn't have a chance to watch, though.
Galveston Daily News, 5/13/07 - Site breathes 'Second Life' into isle tourism: "[Galveston.com co-founder Jim] Cordell’s private company has a contract with the Galveston Park Board of Trustees to promote the island through its official Web site, which the company owns and manages. The park board helps pay for advertising on Google but does not otherwise fund the company’s activities, Cordell said....
Cordell quickly learned that joining a virtual world costs real money, lots of it.
His company has spent almost $16,000 so far buying virtual land and paying a designer to re-create the island. Another $1,600 goes for monthly expenses related to Second Life.
Most of the money — $10,000 — has gone to Adam Gillis, a programmer from Nova Scotia, Canada, who has re-created many of Galveston’s treasured landmarks without ever seeing them in real life.
'The entire process was based on photos, photographic replicas for the most part,' Gillis said. 'I can pretty much build anything as long as I have dedicated photos that show the buildings from a good number of angles.' ...
'We are reaching an audience that wouldn’t come to us otherwise,' Cordell said. 'A lot of people don’t even know the real Galveston exists, until they visit us in Second Life. The whole idea is to get people to come here.'
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