Friday, April 13, 2007

How Ticket Prices Are Set

This article gives some background on how concert ticket prices are set. Essentially the act says how much it needs in guarantees, and then the venue has to work backward from that to determine how many tickets at what price it will need to sell to pay the artist and make a profit.

Why your concert ticket costs what it does: "The ticket price formula involves many factors, including the size of a venue, the artist's asking price, how much it will cost to produce the show in that venue and how much local fans are willing to pay. "

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