Saturday, April 28, 2007

The high-risk, high-energy concert promotion business.

C3 knows concerts: "Charlie Jones, Charlie Walker and Charles Attal, nicknamed "the three Charlies" in the industry, are gearing up for the outdoor concert season, presenting Lollapalooza in Chicago in August, the Austin City Limits Music Festival in September and the new Big State Festival, with Tim McGraw headlining, in College Station in October. They're also producing shows at the new House of Blues in Dallas, five Harrah's Casinos and at Austin venues ranging from Stubb's Bar-B-Que to the Erwin Center. ...

Jones says his mentor, O'Connor, once said that if Jones wasn't prepared to put half his money in a suitcase and throw it off the tallest building in town, he didn't have the stomach to be a concert promoter. Attal likens the job to playing blackjack 12 hours a day. Sometimes you lose big. But on that recent Tuesday, the three Charlies were on a roll.

Long popular in Europe, festivals are a hot trend in the U.S. concert industry, and C3 owns two of the four most prominent pop music festivals. California's Coachella and Tennessee's Bonnaroo are the other two.

'People are busy,' Walker said of festivals' appeal. 'To go to, say, five concerts in the summer, it takes a lot of time and effort and expense. But with a festival, fans can can block off three days and see tons of great bands.'

A knock on festivals is that they can be at hot, uncomfortable, dusty fields where fans are treated like herds of cattle, a perception Walker said C3 is working hard to change.

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