TargetSpot is a company that will allow advertisers, even very small ones, to buy ads for online radio. The ability to create a drop in an ad to a specific group at the very last minute has its appeal, though it is likely that mobile ads will be pitched in exactly the same way. (For example, if you work downtown, you can get a cellphone ad for special deals from nearby restaurants."
The advantage of any of these concepts for local music is the opportunity for music venues to reach people making last-minute plans for something to do.
A Virtual Ad Agency for Online Radio - New York Times: "'A restaurant near Times Square could realize at 11 a.m. on a Tuesday that it had seven open tables for lunch,' he said, 'and then the owner or manager could go online and target people in the 10036 ZIP code who make more than $75,000 a year.'...
“[A chocolate maker] would be able to advertise to men in certain locales he identified, and select placement next to love songs rather than heavy-metal music,” said [David Goodman, president of marketing for CBS Radio], 'because those listening to love songs are much likelier to buy his product.'...
TargetSpot’s Web site will offer advertisers the ability to record ads by microphone, telephone, prerecorded audio files, computer-generated speech or voice professionals. Sound effects and jingles will be available on the site, as well as images or logos."
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