The City Paper: "As owner of the local independent company Great Big Shows and in his role as promoter and producer, Whetsel will present some 250 shows this year featuring all types of music at various venues. A huge music fan as well, Whetsel admits Nashville presents special challenges for promoters.
'This is a very difficult market and sometimes I’m amazed we’ve done it successfully for so long,' Whetsel said. 'This is very much an industry market, and there are a lot of people here who for whatever reason simply don’t want to support live music. There are many entertainment choices available with professional sports and many other options. And to be fair, when you work all day in some facet of the industry, the last thing you want to do at night is go out and see more live music. So our challenge is to provide a positive experience and give people a reason to spend their dollar and attend particular concerts.'
Whetsel cites several things he considers major factors that must be considered when presenting any type of concert locally.
'You must have a comfortable venue and an affordable price,' Whetsel said. 'We try to start as many of our shows during the week at an early time so people with [conventional day] jobs can catch a show, yet still get home and go to work the next day. There are some sites here, like The Ryman and the Gaylord Entertainment Center, that are particularly patron friendly. But it’s up to us as a company to make sure we don’t give people any excuse not to come out to a show.'"
Nashville
live music
clubs
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