Detroit News, 2/11/07 - Detroit's music scene is strong, but too hard to find: "The Convention and Visitors Bureau has divided the region into five districts and is creating maps and Web pages dedicated to highlighting the music venues, restaurants, bars and shopping areas that exist within each. They'll be creating pod casts and short digital films highlighting Detroit's hidden gems with the express purpose of generating a buzz among young people.
'We've been marketing to baby boomers for two generations, and it's not working,' Townsend says of the branding campaign's focus on 18- to 35-year-olds. 'Why not go after the younger groups and get them hooked so they'll come back again and again?'
That's a smart strategy.
If people want to know where the White Stripes, The Dirtbombs or Slum Village got their start, they shouldn't have to struggle to find out. Point them to the Lager House, Saint Andrews Hall and the Attic Bar, to name a few of the above ground undergrounds.
Making it easy to find these places is a good start, but it would be even better if a music district were created around the joints that already exist in the city or those that once did like the Grande Ballroom or the original Hip Hop Shop.
Then we wouldn't even need the maps."
music scene
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