Soundslam News: "Despite the loss of some of Detroit's hip hop core, it seems that the city's Visitor's Bureau has recently recognized the strength of the Detroit hip-hop scene as a catalyst for new tourism. Last Wednesday, the Bureau released their new advertising campaign entitled, D. Cars, Culture, Gaming, Music, Sports, reflecting several facets of hip hop's influence.
In the press release, the Visitor's Bureau stated, 'Hot cars. Leading-edge music. Vegas-style gaming. Diverse culture. Championship sports. These are the attributes that define metro Detroit and offer the most appeal as a tourism destination.' Larry Alexander, CEO of the Detroit Metro Convention & Visitors Bureau (DMCVB), said that including music, these five categories give Detroit the identity as 'the American city where cool comes from.' The ads' demographics focus on a narrow 21 to 34 year old range. While the older baby boomer generation remembers Detroit for its economic deterioration, the youth, especially hip hoppers, see Detroit as a hot bed for each of the five categories. VisitDetroit.com also explicitly takes advantage of Detroit hip hop by giving updates on hip-hop events and a thorough history of its scene, shouting out Eminem, Kid Rock, Slum Village, J Dilla, and old schoolers such as The Crew Called Open Mic, A.W.O.L., Smilee, and Kaos & Mystro.
The aesthetic of the ad campaign also shows glimpses of hip-hop's influence. The campaign's logo (fig. 2) shows a sleeker version of the old English 'D' found throughout Detroit hip-hop's marketing."
music scene
tourism
Detroit
hip hop
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