This article has a number of excellent ideas about how to reach young adults.
Arts groups creating ways to lure young audiences - Pittsburgh Tribune-Review, 2/25/07
Here are some of the ideas mentioned:
1. Gallery crawls, which are pitched to 20-to-40-year -olds and offer hors d'oeuvres and music in addition to art.
2. Making sure people know you don't have to dress up to attend the theater and classical music concerts.
3. Bringing in young professionals as volunteers to help various arts organizations.
4. Offering affordable tickets.
5. Combining theater events with a pre-show cocktail party.
6. Promoting events via email, websites, radio, and word-of-mouth, not just through more traditional methods like newspapers, billboards, and posters.
creative class
classical music
Pittsburgh
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