Wednesday, January 10, 2007

A successful multi-purpose arena

Richmond.com - Feature Story: 'Jack of All Trades ' for: "It was built to lure hot-rod basketball recruits to the University of Virginia, in the hope of restoring Cavalier basketball to the glory days it knew a quarter century ago, when Ralph Sampson walked The Lawn and the odds of reaching the Final Four every March weren't all that long.

But the John Paul Jones Arena, Charlottesville's $130-million, 15,000-seat state-of-the-art facility, also serves as one of the finest live concert venues in the state.

Just ask the building's general manager, Larry Wilson. In its first five months of operation, JPJ has sold out (or nearly sold out) shows for Eric Clapton, the Dave Matthews Band (twice), Kenny Chesney and James Taylor.

Wilson believes if they keep selling tickets, they'll keep drawing great acts.

'You can build a beautiful building in any city,' he said. 'If you can't sell tickets, the shows are not going to come. But if you can sell tickets, they're going to come and they're going to continue to come.'"

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