Local may be the next big internet trend. And this bodes well for local music scenes and the media that support them.
People may be interested in what goes on around the world, but day-to-day they still live their lives in their neighborhoods and cities.
Next digital step leads to content near you: "... localization is a wild card of the user relevance that drives the Internet. It is a quiet untapped venue that smart players are beginning to embrace as a way to cater to the unique needs, interests and tastes of consumers where they live and drill down into local places where money can be spent.
After all, what's more important than the grocery list, community services, local movie times, car maintenance, school schedules, home repairs, pet care and children's activities that is the 'local' glue holding together everyone's lives. It's the kind of electronic 'to do' list and personal community-based content that everyone needs, and is not as likely to be replicated or ripped off--making it ripe for digital interactive advertising, commerce and other forms of monetization. ...
Microsoft chairman Bill Gates in a CES keynote Sunday night, made the important but woefully overlooked observation that consistent and uniform connected experiences are lacking in this 'digital decade' and in a digital consumer ecosystem that equally values shared personal experiences and communications, and commercial events and entertainment."
music scene
economic development
internet marketing
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