Now that giveaways are common and the IRS is starting to keep track of them, some folks at Sundance have decided the way to reach celebrities is to feed them very well.
This might be a new trend in event marketing and could filter down to the live music scene as well.
After Sundance's Screenings, They Spread the Swag With a Spatula - washingtonpost.com, 1/28/07: "In the old days, it was hard to get a decent meal at the annual pop culture/corporate tie-in swag heap known as the Sundance Film Festival. Now? Food is the new edible swag. Forget those infamous (now taxable -- booo, IRS!) goodie bags from Fred Segal, still very popular but also very yawn. Today's hot giveaway comes on a platter with cave-aged Gruyère....
You've heard of food and wine pairings? It's celebrity pairings at Chefdance, where for 10 nights, a different celebrity chef lays out a four-course celebrity spread for an invitation-only seating of 250 directors, moguls, socialites, and the hosts of 'Access Hollywood.' ...
The whole shebang is underwritten, naturally, by corporate sponsors (Golden Door spa, Citigroup, MySpace.com, etc.), which get to invite about 100 of their own special guests."
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