Churches are the new music venues

A report on NAMM, the annual music instrument/equipment industry convention, which just took place last week in Anaheim.

1/24/07, Los Angeles Times: Toys for making noise: "Another growth area for NAMM are churches, driven by an increase in mega congregations with their embrace of contemporary live music, as well as upgrades at smaller established churches trying to compete.

'Until three years ago, we were targeting DJs,' said Brian Martin, a salesman for the Chinese-owned International Audio Group, which markets Audiolab and other lines of speakers. 'Now churches are about 30% of our business.'"

live music
clubs
church
third places