Here's an interesting article about how a radio station totally devoted to Texas music switched formats to increase ad revenue, and then hopes to use that to take the all-Texas concept to HD radio, which is better suited to upscale, niche broadcasting.
Caller.com: Local News: "KBSO 94.7 FM, which he had owned since 1992, began playing 100 percent Texas music in 2000 without discrimination - blues, rock, country, Tejano, English or Spanish - as long as the music was good, Davila said. The only exception was rap. ...
"Listeners were in for a shock when, on Dec. 1, Davila switched to 100 percent Tejano. ...
"Davila is building a nest egg for his next move in Texas music. Having worked in Tejano radio most of his life, Davila knew switching genres would generate the money needed to take his beloved Texas music station to the next level - high-definition.
"He hopes to raise the $250,000 to $300,000 needed to make improvements within the year, when he plans to keep his Tejano station on 94.7 and make 94.8 an HD Texas music radio station. ...
"Tejano music is a growing market for ad revenue, whereas Texas music is hovering around a core group of advertisers, said Ed Shane, CEO of Shane Media Consultants and Best in Texas magazine. ...
"For now, the station offers Texas music only through its Web site, HYPERLINK http://www.texasradio947.com www.texasradio947.com, where Davila plans to podcast studio interviews with Texas artists."
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