My immediate reaction to this press release was that these online broadcasts will become another marketing tool for well-funded major and indie labels rather than anything that will benefit true DIY artists. Presumably there is a fee to use this service, a fee that is beyond any band with a limited budget.
On the other hand, if this turns into a money-making venture for all who are involved and, as a result, trickle-down opportunities are given to a greater number of talented bands, I will be pleased.
MySpace Launches Two Live Music Programs Spotlighting Video Webcasts and Instant Messaging: "MySpace.com, the leading global lifestyle portal, announced today the official launch of two new programs, 'MySpace LIVE!' and 'Hey, Play This…' incorporating live video web streaming, instant messenger, and user profiles to create unique, live experiences for the MySpace community. The launch of 'MySpace LIVE!' and 'Hey, Play This…' join MySpace’s existing community music and film programs including Secret Shows and The List which engage the global network by coupling site functionality with offline events.
“'With a diverse user community and massive social platform, MySpace is a natural fit for live, interactive content,' said Josh Brooks, VP of Content and Programming for MySpace. 'MySpace LIVE!' and 'Hey, Play This…' add a new dimension to our music community and we hope to develop future original programming and partnerships that focus on the live experience.”
"'MySpace LIVE!' will be the first live broadcast program on MySpace and allow users to submit MySpace messages to the fans and bands attending the performance. The first "MySpace LIVE!' event will feature Paul Oakenfold in Miami at Club Space on Saturday, November 18 and will be exclusively broadcast on MySpace at http://myspace.com/sidekick3.....
"'MySpace LIVE!,' will include an on-site message ticker allowing users at home to send comments and text messages in real time to on-site attendees. Event attendees are encouraged to take photographs and video from the evening to create their own 'mini clips' of their personal experiences to share in the MySpace Video community. Anyone interested in attending the event receives complimentary admission by clicking on the RSVP form at http://myspace.com/sidekick3.
"MySpace’s second live program initiative, 'Hey, Play This…,' will utilize MySpace instant messenger and a live webcast to give the opportunity for the community to interact with top artists at an exclusive music performance. The first 'Hey, Play This…' event was hosted by MySpace and featured Ben Folds live in Nashville on October 25 with a limited number of MySpace fans on-site at the unique, acoustic performance. Event attendees requested songs for Ben while the online community sent instant messages, comments, and requests for the artist."
MySpace
live music
indie
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I've just been hearing about Second Life, an entire alternate on-line universe that tens of thousands (or more) people are cyber-living in. What do you suppose that might do to live music?
Some musicians, like Ben Folds, are giving concerts in SecondLife. I just signed on to SecondLIfe to check it out, but haven't been there yet. I remember something similar being created back in Boulder around 2000. Avatars and the like. And people communicated through text messages. But the people playing the game often didn't have anything interesting to say so it got boring very quickly.
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