Taking classical music to hipster venues like dive bars

Here's an excellent article about putting classical music in non-traditional venues. I've only excerpted just a bit of it, but check out the whole article to find out the reasons why people are doing this and what the successes and challenges have been.

Musical America - Classical Music Meets the Alternative Scene: "Spurred on by a growing number of offbeat performance venues and enterprising young classical musicians, New York is experiencing a boom in small, largely below-the-radar concert series. There are opera nights at a Lower East Side dive bar, chamber music concerts at a boxing gym beneath the Brooklyn Bridge, contemporary music at a cabaret in Williamsburg, Brooklyn, and avant-garde fare in a silo on the banks of an industrial canal....

"Gleason's, a legendary boxing gym where fighters like Jake LaMotta, Muhammad Ali and Roberto Duran trained, will host its second concert by the International Street Cannibals, a chamber ensemble comprised of prominent New York freelancers, on Dec. 2. Boxers spar in one ring as musicians perform in another....

"SpiegelTent, a vintage European traveling tent that set up shop at the former Fulton Fish Market in August and September, presented string quartet Ethel, violinist and composer Daniel Bernard Roumain and the S.E.M. Ensemble (all programmed by Zach Layton of Darmstadt)."

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