The fact that MySpace has been bought by a major corporation isn't news. But suggesting that indie bands are a bit tainted by the association is an interesting spin.
I suppose that bands can retort that they are just using MySpace's resources for free, thus exploiting the system.
I think the bigger issue is the extent to which indie bands get shut out by bigger entities better able to pay for promotion on MySpace. But if they must relocate to be seen/heard, they take their "cool" with them, and another website becomes the music promotion site of the moment.
New York Press: "The scene is a comfort to fans of live music: an indie band with no major record contract making music its own way and generating an honest, we-want-more reaction from the crowd. It seems like a wonderfully independent, inspiringly corporate-free world of music. But then the music ends, and in the mess of applause that follows, the same piece of uninhibited, body-jerking eye candy who spent the last 30 minutes romancing the crowd with his pitch-perfect vocals drops the inevitable five words: “Check out our MySpace page.”
It then becomes clear that this beautifully independent music world is about as untouched as a Friday night hooker. The band might not realize it, but a dynamo in the corporate world of media company giants has already snuck into its seemingly pristine little world of song. There is a big business elephant in the room. ...
"The man that successfully wooed MySpace was none other than Rupert Murdoch, owner and CEO of News Corporation.
"Murdoch fits the profile of the ultimate conservative: The 75-year-old, white, male, billionaire, media mogul is like the equivalent of a living, breathing version of 'The Simpsons' Mr. Burns. Murdoch’s is a world of right-wingers, big business and FOX News, not indie bands and youth culture: So why MySpace?"
MySpace
indie
live music
clubs
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