Beautiful people to promote your club

I've often thought bands should do something like this -- pay pretty women to show up at their shows to generate some energy in the audience.

Promoters Deliver Elite Crowd For Nightclubs | New York Resident - Resident.com: "Promoters these days often take the club's cover charge at the door as well as 20 percent of gross sales at the bar, or about $50,000 on a good night, according to Tanaka.

“'The list promoters are crucial to a club now,' said Richard Unger, a 50-year-old nightclub consultant based in Sarasota, Fla., who has worked around elite clubs since he was a teenager. 'It's a whole different world.'

"With the exception of one or two clubs, like the famous Bungalow 8, which has a capacity of only 80 people and a celebrity-studded Gold Card list of more than 500, all of the top clubs in New York use promoters, Tanaka said.

"Lists fill a marketing gap left by the decline of radio advertising, due to the popularity of iPods for music listening, and the ineffectiveness of flyers and other forms of advertising, Unger said. The elite club industry also is becoming increasingly competitive for the same small group of on-list hipsters.

"And while exclusivity has always been part of the scene, club spending on outside promoters has really taken off in the past few years, Unger said.
'It's not like the old days of Studio 54,' he said. 'It's very tough for clubs to reach people on their own now.' In the old days, a bunch of flyers, word of mouth and a hot reputation was enough."

clubs
New York