Tuesday, November 07, 2006

Another successful all-ages club

Here's another example of a club that has had success catering to teens.

A music mecca for the underage: "This is the scene at Chain Reaction, where 1,500 music fans pack the all-ages Anaheim music venue in an average week. A half-hour line snakes around the parking lot on nights when bands like Yellowcard and Thrice play sold-out shows....

"In 1996, Hill was running his profitable Santa Fe Springs electrical wiring business when a friend persuaded him to dump some money into a club venture. After the venue had tanked for three months, Hill bought the friend out for $10,000 and started putting on punk and metal shows. He hemorrhaged money for five years.

"'I always tell people that it takes a lot of money, and you can't need any money, because anything we made went back into improving the club,' he said. ...

"Chain Reaction is the scruffy, hipster uncle of the O.C. music scene. House of Blues Anaheim books the midsize tours and the reunion acts (see Cheap Trick), while the big artists settle for cavernous venues like Angel Stadium and the Honda Center. The Coach House in San Juan Capistrano is too far to drive for most fans. The Galaxy Theatre in Santa Ana is a midsize venue for a more mature, over-21 crowd.

"Live-music junkies talk about Chain Reaction as if it were a sacred place, chosen by the rock gods for worship of all things loud. In Orange County, the scene is blooming on the shoulders of this dinky place in the middle of Mickey land."





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